Case study – Debaere Patisserie leaflet and brochure

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Case study – Debaere Patisserie

Who are Debaere Patisserie?

Debaere Patisserie is a wholesale artisan patisserie company based in Perivale.

What do they do?

Debaere Patisserie creates an amazing array of baked goods and patisserie products, that are hand finished. Their products range from croissants and macarons, to large cakes and vegan and gluten free products. All of their products are hand finished, giving an artisan feel.

They have clients all over London, providing early morning baked goods and cakes for a wide range of cafes and coffee houses across the city.

What was their pain point?

The company had little to nothing in the way of effective and eye catching promotional material. They had invested in a rebrand exercise which had produced a lovely new brand for them. They had a folder which the sales team could use to hold price lists and so on, but that was all.

This was holding them back from reaching more clients, as when their potential clients asked to see printed samples of the products, they were unable to supply them. The printouts they currently used were poor quality and didn’t show their products off to their best advantage and didn’t look appetising.

How did we help them?

1st Brief

We received 2 briefs from Debaere. The first one was to work on a series of leaflets to showcase their new range of mousse desserts, especially the Matcha one, their bread products and products for a tasty afternoon tea.

1st Solution

We undertook an image search on the internet and created ‘mood boards’ of lifestyle and product shots for each area they wanted to showcase.

We submitted these and the client loved them. Using those ideas we then created concept layouts for each product area. A ‘hero’ page/image was introduced, to highlight the main product. We also suggested a ‘more about this product’ page, explaining the history of bread (for example), or the benefits of Matcha. Using colours and typography we supported the main Debaere brand, but also reflected the different aspects of each product.

Result

Debaere really loved the ideas we presented, but they decided to only go with one leaflet initially. When we had designed the concepts we had no information as to what shape/size they needed the leaflets. Once we had the go ahead for the Mousse leaflet, we confirmed the size as A4 double sided, so we then reworked the design so that it worked well on A4, and would also work well as a template for future products.

2nd Brief

Our second brief was to design a brochure to show case all their products, again ensuring that it was consistent with their new brand.

2nd Solution

The client had an initial layout they were thinking of using. We worked with this and developed it so that it reflected the artisan and quality nature of their products.

The products

Each product range had its own chapter and own icon. At the start of and sometimes in the middle of each section we introduced life style images of that product. Some times we used product photography that had been supplied by the client. When that was unavailable we had to source images from stock libraries to match their needs.

Working on a brochure is a far bigger job than designing a leaflet. You have to make sure that every product the client wants in there, has the correct photo and correct product details. This involved a lot of liaison with the sales team to ensure everything was in the correct place and had the correct photo.

Page count

The next consideration when creating a brochure (or anything that has more than 4 pages) is the final page count. If it is going to be a printed document, it MUST be divisible by 4 due to the nature of printing. This means that sometimes you have to add pages to get the required number. This was the case here, so we used those extra pages for order and contact details.

Printer’s spreads and final print file

The final job that is advisable when creating a brochure is to create a ‘printer spreads’ version of the artwork for the printer. This means that you create a version that has all the correct pages as spreads so the printer can print it flat. For example page 1 and page 44, page 2 and page 41.

You need to concentrate to ensure this is right. A paper dummy helps, numbering the pages and writing on each page what goes there. When those pages are opened out, they will have the correct spreads. This becomes your printer’s ‘bible’, to refer back to, so it MUST be correct.

This is software available now, used by some printers, that can do this for you, so ask your printer how they want the final print pdf supplied, as single pages or as printer’s spreads.

Result

The client loves the final product. Lots of their clients are asking for a copy. It is also available for download on their website. It has helped make their products and service more visible and more appetising and has started to increase their sales.

Learn how to harness creativity and design to benefit your business here.

To see other leaflets and brochures we’ve designed for clients, visit our website.

To discuss your leaflet or brochure needs, please call 0775 341 3005 or email info @ iconiccreative.co.uk