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How to be Creative

Posted on September 4, 2018 by Admin under 30 Day Blogging Challenge, Creativity, Design, film, Photography, Tips, Video
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How to be Creative

How to be Creative

How to be Creative

“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesise new things. ” – Steve Jobs

A definition of creativity could be the “capability or act of conceiving something original or unusual”. 

Goran @ AltusHost describes creativity as the ‘ability to look at your surroundings and the tools at hand, then harness them in a way that is novel, unique and has the capacity to be made real.”

Fibonacci - how to be creative

Fibonacci – how to be creative

This I personally think this definition is far more accurate, for me any way. We are all creative beings, it’s in our nature. An architect creates a building, first in their mind’s eye, then as a physical item. Children create spontaneous games, stories, toys and models. Chefs create gastronomic wizardry, mathematicians work with numbers to create and solve numerals sequences such as the fibonacci sequence, and the Golden section has been utilised in nature, art, geometry, architecture and music.

Creativity is the solving of a problem, through being open to other influences and thought patterns and channeling them into a physical or thought form. The Guardian states that “Creativity is all about finding links between apparently unrelated situations”, or as Goran says in the link above, “creativity is a form of analogical reasoning.” Spiritually, creativity is life, the pure creative energy that runs through us all, and throughout the universe.

It is outside opinions, from our families, siblings, teachers, colleagues that tell us we’re not creative. If we get told this often enough we start to believe it. This shuts us down to the creative universal life force and stops us listening and looking and being open to ideas.

Here are some tips to help develop your creativity (in no particular order)

Understand the problem

Particularly in a business situation, understanding exactly what the problem is, can help get the thinking and creative process working.

Look & observe - how to be creative

Look & observe – how to be creative

Look/observe

Look around you with open eyes, with an open mind and with curiosity and wonder. Don’t judge. Be open minded. Look for potential.

Think

As with looking and observing, think without filters. Be open to new ideas and concepts, even if you disagree with them, they can still provide creative inspiration.

Collect

Collect things that uplift you, inspire you and can be used as reference. When I was at art college we were encouraged to collect images from magazines, leaflets, logos and other things to provide inspiration. With the internet, and platforms such as Pinterest, this is so much easier. But it’s still good to have physical, tangible things to help spark inspiration.

Read

Be eclectic in your reading. Be interested in lots of different things. Learn as much as you can about lots of things. This gives your brain lots of new material to work with and helps spark new ideas.

Ask - how to be creative

Ask – how to be creative

Interests

Most people have one or two things that they’re interested which is good. But by having lots of interests, researching and learning about them, gives you a broader range of information to work with, which again helps to spark new ideas.

Ask questions

Question everything. Question your perceptions. Ask new and/or different questions.

Use what you know

Use what you know and bring in influences and ideas from other areas – create a ‘creative mixing and blending’ of ideas through what you know from one area and what you’ve seen somewhere else.

Lightbulb - how to be creative

Lightbulb – how to be creative

Experiment

Don’t be put off if your project doesn’t work the first time. Eddison made 1,000 attempts to create his lightbulb, before finding success. Try and try again. Each time you will learn more about what you’re trying to create. You will learn what works and what doesn’t, so that your next attempt will include the lessons you’ve learnt and be better for it.

Don’t get het up on your project having to be perfect. It’s better to actually start something and be able to develop it, than to not start because you’re so constrained by perfectionism.

Be open

Be open to risk and trying new things. If your mind is closed and you’re not prepared to try and investigate anything new, you’re unlikely to come up with an inspired ideas or inventions. The more open you are, the more you’re like to see opportunities and the more like inspiration is likely to strike.

Be highly motivated and passionate

What you put in, you get out. So your efforts are lacklustre and half hearted, the resulting project will reflect that. The more passionate you are, the more effort, excitement and passion you put into your idea, the more your body and mind will respond to that and the more likely inspiration will strike, providing you lots of creative options to pick from.

Mind word cloud - how to be creative

Mind word cloud – how to be creative

Be confident in yourself and your idea

Don’t let criticism from others put you off. There is constructive criticism and negative criticism, one helps build and the other knocks you down. Search out people who’s opinion you respect and ask for input and feedback. You don’t have to implement their suggestions, but they provide a new perspective and can act as jump start to take your idea even further than you might have achieved on your own.

Ignore the negative criticism and don’t let it crush your ideas and your dreams. Lots of people are negative because they’re scared to see others doing well, as often they have given up on their ideas and dreams.

Spend time alone and in quiet

We’re bombarded by so much input these days, from TV, radio, adverts ipods, Spotify and other music streaming options, wifi signals, phones, texting etc etc. This is almost an overload situation. Learning to spend time alone, and in quiet is a great way to reconnect to your inner self and your creativity. Take some out without an digital appliances, to just be with yourself. Take a bath, take a walk in nature (without your phone), go for a cycle ride (with headphones). Look around you and just Be.

Dream Big - how to be creative

Dream Big – how to be creative

Relax – empty your mind

Another way to reconnect to your inner self and your innate creativity is to meditate. Many people think they can’t meditate, but we all do it every day, when we go off into a world of our own whilst on the bus or train, or if we’re sitting in a cafe. We do it when we daydream. I find a lot of my ideas come to me when I’m on the loo or in the bath, because my mind is idling and I’m not really thinking about anything.

Learn something new

Learning something new, like a language or a skill is another great way of opening up and sparking new ideas.

Journal

Many people journal to help them release issues and also to help create new ideas. Others keep a diary. Richard Branson keeps all his old notebooks, where he jots down ideas and often comes back to them years later. I also keep all my old notebooks.

Trust your instincts, and your body – gut reaction

I think this is the most important one. Once you start to work on developing your creativity and being open to new ideas, you may find that you will just ‘know’ when an idea or solution is a good idea. You may even get a physical reaction, such as a feeling in your stomach – your ‘gut reaction’. Learn to trust this.

The Artists Way

The Artists Way – how to be creative

A book that can be very helpful to help you develop your creativity, especially those that don’t consider themselves creative, is The Artist’s Way by Julia Cameron.

The book provides chapters that include exercises to help encourage readers to work through their “I’m not creative” blocks and offers ways to deal with criticism, workaholism and perfectionism. Having worked through the book myself, I can highly recommend this as a way to learn to love your creative self.

To help your creative projects, learn about The Colour Wheel and colour basics here.

Learn about some of the benefits of using good design here.

To discuss your creative project requirements call 0775 341 3005 or email info @ iconiccreative.co.uk.

13 lessons I’ve learnt during my creative career

Posted on August 30, 2018 by Admin under 30 Day Blogging Challenge, Design, film, Photography, Tips, Video
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I’ve worked in the creative industries for over 20 years. Here are 13 lessons I’ve learnt during that time.

A break in the showers, filming Rough and Ready with Peta Todd & Steve Garry - 13 lessons

A break in the showers, filming Rough and Ready with Peta Todd & Steve Garry

The Weather

More often than not it will rain if you’re on a location photo or film shoot. On one shoot I did in Highgate, the rain was so torrential I had to use my photographic umbrellas to protect my equipment, not the best way to use them. On another shoot the prolonged showers were so heavy that I had to stand with my camera hidden under my waterproof to protect it, while rain sheeted down my back. I now pack plastic rubbish sacks in my kit to protect it.

They love it, you’re not so keen on it

More often that not your client will pick the design option or photo you like the least. You’ve worked hard to create several options or variations, particularly when designing a logo. There’s the one you, as the designer/photographer love – it’s truly creative, you’re really happy with it, it has the WOW factor, that certain ‘je ne sais pas’ and you can’t wait to put it into your portfolio and share it on social media. Your client chooses and loves the basic option you’ve provided that matches their brief and is effective, but doesn’t quite have as much ‘portfolio potential’.

Budget

Curtains film shoot Director Nathan Evans - 13 lessons

Curtains film shoot Director Nathan Evans

Client aspirations often exceed their budget. Sometimes a client will come to you having seen something online and ask you to create something similar for their company or project, but not realise just how much work/time is involved. The challenge here is create something for the client that is still creative, still does the job, still makes the client happy, but is within their budget.

Text

You will almost always be provided with too much text. Whether your client is a large national or international company, or an SME, you will often be asked to squeeze too much copy/text into too small a size of document. Learning to paraphrase supplied text is a skill that all designers soon pick up.

White Space

Or… you design a lovely piece: a leaflet or brochure for instance, and allow lots of lovely ‘white space’ to help the viewer’s eye move easily around the document and the client will insist on adding more and more text in. The skill here is to still keep the beautiful design and the good flow, whilst effectively adding the extra text.

“Can you just knock something up?”

But then the text isn’t ready and there are no images available. It’s like being asked to design with one hand tied behind your back, an almost impossible task. I’ve been asked that question too many times to count…

“It’s urgent – I need it ASAP”

The Priest - Shane Briant - Highgate in between showers - 13 lessons

The Priest – Shane Briant – Highgate in between showers

Often this situation is down to lack of planning and understanding of how long the design/print/video/editing process takes. For instance, a brochure can take about 2-3 weeks to layout (depending on how many pages there are) and then another week to print and finish  – especially if it’s litho print, as the print needs a couple of days to dry before the folding and stapling stage.

On a photoshoot a photographer can take upwards of 300 images. These take several hours/days to review, edit and process. Professional video editing also takes several hours. The ‘rushes’ need to be reviewed and clips selected to help create the story, then blended to create the final edit, any effects and colour grading added, title graphics created and then exported. The edit of a recent video I did was just over 1 hour, but took nearly 6 hours to export.

Design by committee

Particularly with larger companies, design or video projects will need to go through and be approved by several people, or groups of people. This will often take ‘forever’ as everyone needs to have their say and there will always be one person who thinks of them self as a designer, who insists they know better than the professional.

“Can you photoshop it?”

Rowland Rivron Chattoon - 13 lessons

Rowland Rivron Chattoon

Clients over estimate what Photoshop can actually do and how long Photoshop work takes. Photoshop is a great software package and can do some amazing things, but there are some things it just can’t do, or if it can be done, will take hours and hours, pushing the cost well above the client’s budget. The times I’ve been asked this….

It is a joke among designers everywhere that Photoshop has a “Remove XXX (with XXX being whatever the client has asked to be removed) Button”.

“Can I use this image I found on Google/my Facebook page?”

There is soooo much wrong with this. First, images on the internet are far to small for use in print for video and secondly, unless they’re your photos, or they’re ones the client has paid a photographer to take, the copyright isn’t owned by the client. The number of times I’ve been supplied images from the net, or that are too small….

“Just one more change, it won’t take long, I promise”

However large or small the client, there will almost always be just one more change AFTER the job has been sent to print. The number of times I’ve had to ring a printer to ask them if they’ve started printing the job and if they can wait until I send them new artwork……

Exposure

“We don’t have a budget, but you’ll get lots of exposure”. The number of times I’ve been told this, in my design work but also in my photography. Exposure doesn’t pay the bills and shows how some people don’t value the creative industries and expect something for nothing. Would they go into Tesco and say “I need my weekly shop, I don’t have money to pay you but I’ll tell everyone how good your products are?” No.

Photographers are terrorists….apparently

Nicola Gaughan, Photographer - 13 lessons

Nicola Gaughan, Photographer

Many police, security people and community police don’t always understand the rights of people taking photos in public. Many photographers have taken to carrying ‘the rules’ with them on all shoots in case they get stopped.

Even I’ve been stopped, a middle aged lady, who walks with a stick and at the time was using a medium format Rolliflex camera. I was stopped by some ‘plastic Plod’, when I was on my photography course. I was using my Dad’s old Rolliflex. If anyone knows how a Rolliflex works, the image is upside down and back to front. It takes some thought and time to make the image look right and get a decent shot, as you’re actually having think upside down and back to front to create your picture.

The plastic plod asked me what I was doing. Seriously? What did they think I was doing? Wondering how facetious I could be without being arrested, I replied ‘Taking photos (under my breath – what do you think I’m doing?)”. According to the plod they had to be careful because of the security situation these days. Seriously? What terrorist is going to use a medium format camera to scope out a location? They’re just going to use a point and shoot camera or their mobile phone.

Learn the basics of the Colour Wheel in our previous blog post.

Check out our case study about the promo we created for Jessica Rose.

To discuss how Iconic Creative Consultants can help you with your project, call 0775 341 3005 or email info @ iconiccreative.co.uk.

The Colour Wheel – Simple Colour fundamentals

Posted on August 29, 2018 by Admin under 30 Day Blogging Challenge, colour, Creativity, Design, Tips
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Using colour in your design is an important factor in how effective your project is. Understanding and using the Colour Wheel can really help increase that effectiveness.

The Colour Wheel

The Colour Wheel

Primary Colours

The first range of colours to understand are the Primary Colours: red, yellow and blue.

Secondary Colours

If you mix the primary colours together, you get more colours:

  • red and yellow makes orange
  • red and blue makes purple/violet
  • yellow and blue makes green

Tertiary Colours

The tertiary colours such as blue green or yellow orange are made by mixing a secondary colour with a primary colour:

  • Yellow orange is made by mixing yellow (P) with orange (S)
  • Red orange is made by mixing red (P) with orange (S)
  • Red violet is made by mixing red (P) with violet (S)
  • Blue violet is made by mixing blue (P) with violet (S)
  • Blue green is made by mixing blue (P) with green (S)
  • Yellow green is made by mixing yellow (P) with green (S)
Complementary colours - colour wheel

Complementary colours – colour wheel

Complementary colours

Colours that are opposite each other on the Colour Wheel are called complementary colours. This can be used to great effect in design projects to create impact. For example adding a touch of orange as an accent will lift an area of blue, or highlight some text on a page of blue. This will make it stand out.

This technique can also be used with tints, reducing the tint of one colour, then increasing the strength of another one to add emphasis.

Split complementary colours - colour wheel

Split complementary colours – colour wheel

Split complementary colours

This colour wheel option uses three colours rather than two. Rather than using the colour directly opposite, it uses the two colours either side of the complementary colour ie if you use violet/purple as the main colour, the two split colours would be yellow green and yellow orange. This gives you a lot more flexibility.

Analogous colours - colour wheel

Analogous colours – colour wheel

Analogous colours

The next option to look at is analogous colours – this is made up by three colours next to each other ie blue violet, blue and blue green.

Triadic colours

Triadic colours - colour wheel

Triadic colours – colour wheel

As it’s name suggests, the triadic colours option uses three colours. These make up an equilateral triangle on the colour wheel – with the colours equal distances apart ie blue violet, yellow green and red orange. Let one colour become the main colour, with the other two acting as support colours.

Tetradic colours - colour wheel

Tetradic colours – colour wheel

 

Tetradic or double complementary colours

A scheme that is more difficult to use, this option uses four colours on the wheel, two lots of complementary colours.

Tints

Tints of colour - colour wheel

Tints of one colour

Another way os using colour is to use tints of each colour ie if you use a 10% or 20% of say blue, you can use it to highlight a particular piece of text such as bullet points. When using paint, you can achieve a tint by adding white.

In the days before digital printing, when printing more than one colour was very expensive, using tints was a good way of adding colour and interest, whilst keeping the cost down. Now, with digital printing, using tints is still a good way of adding interest, whilst keeping the overall colour of a piece within the same colour range.

Tints and shades - colour wheel

Tints and shades

Shades and tones (including monotones)

Whilst tints (making the colour lighter) are achieved by adding white, you can make the colours darker by adding grey or black.

Using one colour throughout a design can be an effective design method, but can also needs care as it can lead to the design looking very flat.

Black and grey

Black and grey tones

Black and grey tones

As well as being used to change the colour of and darken other colours, black and grey can be used by themselves to add definition and and interest, especially when producing a one colour ad for newsprint/

Warm and cool colours

Another thing to consider when selecting colours is whether they are warm or cool. The warm colours usually site between yellow-green and red, whilst the cooler colours usually site between green and red-violet.

Colours have meaning (something for another blog post) and can convey emotions, as can the warmth of a colour. The warm colours are more vibrant and have more energy. These are good when creating something that is fun and exciting, such as something for younger people or something such as a fair. The cool colours are calmer and more business like, ideal when designing something for a health or financial business.

Colour calculator

Here’s a handy colour calculator to help you select suitable colours.

Learn more about the steps in the design process in our blog post 13 key steps in the design process

Here are some of the benefits for your business when you use good design.

To discuss your design project with us, please call 0775 341 3005 or email info @ iconiccreative.co.uk

In Conversation with Nicola Gaughan

Posted on August 11, 2018 by Admin under Creativity, Design, film, filmmaking, History, History and Heritage, Interview, Photography
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I was recently interviewed by Ade Oduyemi for his podcast The Whole Lot.

The interview is now available on iTunes here.

Ade says:

I’m an inheritance planner and will writer in my day job.
Someone, in an attempt at humour, once asked the connection between inheritance on the one hand and talking to artists, and business owners on the other.

Not a lot and all of it. Not a lot if you’re dull with not a lot to say.
All of it if you’re good with words and know how to talk.
For my podcast interviews, the sole criterion for invitation is that you’re interesting.
I talk with my guests about what’s important to them.

After all, these are chats between friends rather than police interviews.
A chance to get to know the person behind the business.
These chinwags have been described as: ‘sort of Desert Island Discs, for business managers’ and ‘the sort of conversation one would like to overhear’.
No need to try to snoop or tip-toe.

Listen to my conversation with Nicola here.

My guest is the warmest, most affable, most engaging person you’ll encounter. My face aches from smiling in introducing… Nicola Gaughan.

We talk about loads:

  • what she’s thankful for
  • producing magical effective marketing
  • starting where the reader is
  • her father’s part in history
  • our debt to the future

I nearly forgot.
I couldn’t thank Nicola enough for her generosity with her time.

Ade Oduyemi - Nicola Gaughan interview

Ade Oduyemi

Author Bio
Ade Oduyemi helps ensure families’ wealth is transferred down the generations. His mission is to ensure that several generations hence, your new money would become old money. He’s an inheritance planner. He hosts a podcast series in which he talks to entrepreneurs and artists. He’s an author. You can get a free copy of his latest book, Maximum Inheritance here.

 

What is a photo? Check out my blog post to learn more.

To discuss your creative needs, call me on 0775 341 3005 or email info @ iconiccreative.co.uk

Case study – Debaere Patisserie leaflet and brochure

Posted on July 28, 2018 by Admin under 30 Day Blogging Challenge, Case Study, Creativity, Design
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Case study – Debaere Patisserie

Who are Debaere Patisserie?

Debaere Patisserie is a wholesale artisan patisserie company based in Perivale.

What do they do?

Debaere Patisserie creates an amazing array of baked goods and patisserie products, that are hand finished. Their products range from croissants and macarons, to large cakes and vegan and gluten free products. All of their products are hand finished, giving an artisan feel.

They have clients all over London, providing early morning baked goods and cakes for a wide range of cafes and coffee houses across the city.

What was their pain point?

The company had little to nothing in the way of effective and eye catching promotional material. They had invested in a rebrand exercise which had produced a lovely new brand for them. They had a folder which the sales team could use to hold price lists and so on, but that was all.

This was holding them back from reaching more clients, as when their potential clients asked to see printed samples of the products, they were unable to supply them. The printouts they currently used were poor quality and didn’t show their products off to their best advantage and didn’t look appetising.

How did we help them?

1st Brief

We received 2 briefs from Debaere. The first one was to work on a series of leaflets to showcase their new range of mousse desserts, especially the Matcha one, their bread products and products for a tasty afternoon tea.

1st Solution

We undertook an image search on the internet and created ‘mood boards’ of lifestyle and product shots for each area they wanted to showcase.

We submitted these and the client loved them. Using those ideas we then created concept layouts for each product area. A ‘hero’ page/image was introduced, to highlight the main product. We also suggested a ‘more about this product’ page, explaining the history of bread (for example), or the benefits of Matcha. Using colours and typography we supported the main Debaere brand, but also reflected the different aspects of each product.

Result

Debeare patisserie and mousses leaflet

Debeare patisserie and mousses leaflet

Debaere really loved the ideas we presented, but they decided to only go with one leaflet initially. When we had designed the concepts we had no information as to what shape/size they needed the leaflets. Once we had the go ahead for the Mousse leaflet, we confirmed the size as A4 double sided, so we then reworked the design so that it worked well on A4, and would also work well as a template for future products.

2nd Brief

Our second brief was to design a brochure to show case all their products, again ensuring that it was consistent with their new brand.

2nd Solution

The client had an initial layout they were thinking of using. We worked with this and developed it so that it reflected the artisan and quality nature of their products.

The products

Each product range had its own chapter and own icon. At the start of and sometimes in the middle of each section we introduced life style images of that product. Some times we used product photography that had been supplied by the client. When that was unavailable we had to source images from stock libraries to match their needs.

Working on a brochure is a far bigger job than designing a leaflet. You have to make sure that every product the client wants in there, has the correct photo and correct product details. This involved a lot of liaison with the sales team to ensure everything was in the correct place and had the correct photo.

Page count

The next consideration when creating a brochure (or anything that has more than 4 pages) is the final page count. If it is going to be a printed document, it MUST be divisible by 4 due to the nature of printing. This means that sometimes you have to add pages to get the required number. This was the case here, so we used those extra pages for order and contact details.

Printer’s spreads and final print file

The final job that is advisable when creating a brochure is to create a ‘printer spreads’ version of the artwork for the printer. This means that you create a version that has all the correct pages as spreads so the printer can print it flat. For example page 1 and page 44, page 2 and page 41.

You need to concentrate to ensure this is right. A paper dummy helps, numbering the pages and writing on each page what goes there. When those pages are opened out, they will have the correct spreads. This becomes your printer’s ‘bible’, to refer back to, so it MUST be correct.

This is software available now, used by some printers, that can do this for you, so ask your printer how they want the final print pdf supplied, as single pages or as printer’s spreads.

Result

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The client loves the final product. Lots of their clients are asking for a copy. It is also available for download on their website. It has helped make their products and service more visible and more appetising and has started to increase their sales.

Learn how to harness creativity and design to benefit your business here.

To see other leaflets and brochures we’ve designed for clients, visit our website.

To discuss your leaflet or brochure needs, please call 0775 341 3005 or email info @ iconiccreative.co.uk

Treasures of Egypt – Cairo to Abu Simbel

Posted on July 27, 2018 by Admin under 30 Day Blogging Challenge, Canva, Design, Photography, Travel
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Treasures of Egypt – Cairo to Abu Simbel

I’ve always loved history, especially Egyptian history. I decided I needed a holiday and popped into a travel agent. I originally planned to book a trip to Italy. In the end I came out having booked a trip to Egypt.

Cairo

My trip started in Cairo. We visited the Cairo Museum and were amazed at the beautiful pieces on view. Tutankhamun’s treasures, especially his funeral mask, were stunning, the gold tomb, chair and coffin were breath taking. We saw his sandals, chariot, bows and arrows, as well as every day items. As a child I remember them exhibits coming to London. I remember the long queues to see them all, especially the Mask. Unfortunately, being small I was just pushed passed it and didn’t see it properly. This time I made sure I took plenty of time looking at it. It was stunning.

The Great Pyramid

After visiting the Museum, we had lunch at a restaurant over looking the Great Pyramid (Pyramid of Khufu or the Pyramid of Cheops). It was very surreal. You initially think the pyramids are in the middle of the desert, but they’re not. They are on the Giza plateau, on the edge of Cairo and can be seen from the city. The great pyramid is one of the remaining Seven Wonders of the World.

After lunch we went to the pyramids. The other’s decided to go inside. I’m claustrophobic and decided not to. I visited Cheops’ boat instead, that was found buried in the shadow of one of the three pyramids.

Karnak and Luxor

Later, we got the sleeper train to Karnak temple in Luxor. It is a huge site and has obelisks, statues and a grand hypostyle hall of huge carved columns. If you look up, many of the stone lintels still have paint adhering to them. It is amazing to see what the columns might have looked like over 2,000 years ago.

Karnak market

As with many places on the ‘tourist trail’, there was a market in Luxor, with stalls either side of the road. White lines designated where we could walk without the stall holders hassling us. If we crossed over those lines, we were far game. The trick, we learned, was to saunter slowly down the middle, between the white lines, and view the goods on display, but not showing any interest. Once we had seen something we liked, we could then cross over the line and start the haggling. It became a fun game between us and the stall holders.

Cruising from Luxor to Aswan

We then boarded our small cruise boat, for a 3 day cruise down the Nile to Aswan, visiting Edfu and Kom Umbu enroute. Never having cruised before, it was quite a pleasant feeling to just sit and watch the scenery drift past, watching kids play in the water.

Abu Simbel

Our last stop was a trip to the fabulous temple at Abu Simbel. This involved an armed escort riding with us on our coach ride across the desert.

Abu Simbel is an amazing place. It was moved stone by stone, through internal effort, when the Aswan dam was built.

If you like this post please pin it to your Egypt pinboard on Pinterest.

If you would like to commission us to provide travel or other photography for your project, please call 0775 341 3005 or email info @ iconiccreative.co.uk

What is photography? – it is not just a picture

Posted on July 20, 2018 by Admin under 30 Day Blogging Challenge, Photography
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What is photography? It has often been described as the pencil of nature and its direct translation means drawing with light. It is a practise that enables us to capture what we see around us in a durable way.

Digital photography records light electronically onto a sensor, whilst older photography methods chemically capture images onto a light sensitive medium.

BUT It is much more than that

It is:

  • a way of seeing
  • a vehicle for speaking
  • a way of making sense of the world
  • a way connecting to our past
  • a method of documenting the human story
  • a window on other cultures
  • a way of remembering loved ones
  • it has been and still is used as a powerful propaganda tool
  • it is a way of documenting time
  • a way of illustrating
  • a tool for exploration

A way of seeing

Nicola - What is photography

Nicola – What is photography

Put two people with cameras in front of a model or a scenic landscape and you will never get the same image. Each person will bring their own ideas, experiences and emphasis into play to create a totally personal comment.

A way of speaking

By using photographic techniques a photographer can highlight or draw attention to something they feel strongly about. They can comment on topics that they feel are wrong or that need to change.

See my series of blog posts called Better Photography 101. The different topics show how you can use camera techniques to direct the viewer of your photo to look at certain things. My blog post on cropping photos shows you how by cropping an image you can change the impact it has.

Social commentary

In the years during and after World War 2 magazines such as Picture Post and Life, published photos which commented on and highlighted marginalised areas of society.

They showed

  • the conditions endured by immigrant populations
  • inner city deprivation
  • living conditions of the working class in the East End of London
  • It also high lighted the disparity between the rich and the poor
    • publishing contrasting images of areas of life such as education.

It was through the influence of publications such as Picture Post that institutions such as the National Health Service came into being.

A way of making sense of the world

A macro autochrome

A macro autochrome

Even in the early days of photography, it has been a tool to enable to investigate the world around us.

  • Coloured autochrome macro photography(1907) existed and allowed us to explore minute organisms in all their coloured beauty.
  • Xrays, CT scans and MRIs allow us to examine areas inside our bodies
  • powerful telescopes allow us to explore the farthest reaches of the Universe.

Early days

When photography was first invented, it could only capture images in black and white, allowing us to explore relationships between light and dark, tone and contrast. In 1907 the Lumiere brothers introduce the Autochrome (the first commercially viable colour photographic technique). Photographic representation became more ‘real’. The technique produced beautiful, rich colour images, with red being produced particularly well.

Remembering loved ones and connecting to our past

F/S James E Linehan

Uncle Jim in his Magister trainer

I’m sure most of us have boxes and albums of family members from the past and favourite photos from our own past. Being a photographer and photographer’s daughter, I have boxes and boxes of them. Small black and white shots, tiny ones from the war, slightly out of focus ones as the person. Images where someone’s head has been cut off slightly, you know the ones.

Do we edit them? Throw them out? Delete them because they’re not photographically and artistically perfect? No, we keep them because they are us, all that we as a species and a person are.

They are our history, our story

Photos help ground us in time. They give our lives value and meaning. A way of connecting us to our past. An archive of all that has been before.

Why did the Victorians photograph their dead children?

Many Victorians would photograph their dead children. This may seem rather macabre to us today. Exposure times were very long and children weren’t always able to stand still for that long. Youth and child mortality was very high. Commissioning a photograph of their dead child, was therefore a way for the parents to capture that all elusive portrait.

A window on other cultures

Balkan ladies in their national dress, showcasing how the Autochrome process enhanced the reds of their outfits - What is photography?

Balkan ladies in their national dress, showcasing how the Autochrome process enhanced the reds of their outfits – What is photography?

Albert Khan was a wealthy philanthropist who lived in France at the time of the emergence of the Autochrome. He believed he could help create world peace and understanding through photography. He bankrolled and undertook a world photographic expedition he called the Archive of the Planet (The Life of Albert Kahn The Wonderful World of Albert Khan).

Kahn and his chauffeur travelled the world, photographing countries as diverse as China, Ireland, Japan, the Western Front in WW1, Africa, Middle East, Asia and Scandinavia. They also photographed notables such as George Bernard Shaw.

The collection of images he produced cover events of historic proportions including

  • the death and funeral of the Japanese Emperor at the time
  • conditions, troops and weapons in the trenches of WW1
  • rural villages in Ireland
  • other historic happenings.

Looking through the images, it is hard to believe that they are over 100 years old. They bring the past to life and connect us more deeply with our past and the past of other cultures.

A powerful propaganda tool

A picture is worth a thousand words

During WW2 images were used by both sides to promote their ideals. Picture Post magazine often carried pictures and articles that promoted members of the services. Picture Post photographed women who worked in the munitions factories, helping to improve morale.

FILE - In this June 8, 1972, file photo, 9-year-old Kim Phuc, center, runs with her brothers and cousins, followed by South Vietnamese forces, down Route 1 near Trang Bang after a South Vietnamese plane accidentally dropped its flaming napalm on its own troops and civilians. The terrified girl had ripped off her burning clothes while fleeing. In late September 2015, Phuc, 52, began a series of laser treatments at the Miami Dermatology and Laser Institute to smooth and soften the pale, thick scar tissue that she has endured for more than 40 years. (AP Photo/Nick Ut, File)

FILE – In this June 8, 1972, file photo, 9-year-old Kim Phuc, center, runs with her brothers and cousins, followed by South Vietnamese forces, down Route 1 near Trang Bang after a South Vietnamese plane accidentally dropped its flaming napalm on its own troops and civilians. The terrified girl had ripped off her burning clothes while fleeing. In late September 2015, Phuc, 52, began a series of laser treatments at the Miami Dermatology and Laser Institute to smooth and soften the pale, thick scar tissue that she has endured for more than 40 years. (AP Photo/Nick Ut, File)

During the Vietnam War, photographers showed the ravages of war, helping to give voice to the Peace movement.

A way of perpetuating hoaxes – The camera never lies….. or does it?

The Cottingley Fairies

The most famous photographic hoax is that of the Cottingley Fairies. Two cousins Elsie Wright and Frances Griffiths who lived in Cottingley near Bradford, produced a series of five photographs which claimed to show fairies dancing in a glen. Many people at the time, including Arthur Conan Doyle, believed the photos to be genuine. For most of their lives the girls continued to claim that the images were real. In the early 1980s the girls came clean, saying that they had created the fairies with cardboard cut outs from a children’s book of the time. Frances however continued to claim that the fifth image was genuine. What do you think?

The Moon landings

Another images that have caused great interest and controversy are those of the moon landings. Most people believe that we did put men on the moon and take photos. Others point out possible evidence that claims to show these images may have been created in a studio. What do you think?

Nude versus naked

Photography has been used in artistic ways to explore the nude and create beautiful erotic images, but with lots of new techniques it is also used by the p o rn industry. When does nude, artistic and tasteful, become naked, p o rnographic and obscene? I’ll leave you to decide that one 🙂

The Selfie

Selfie in Mexico

Selfie in Mexico

The latest photographic fad is The Selfie. From the highest to the lowest in the world, we are all self promoting through the wonders of the Smart Phone.

This is a selfie I took in Mexico during one of their tropical storms.

So – What is photography?

I’ve only skimmed the surface of what photography is, in this article. Hopefully I’ve encouraged you to think more about this very powerful tool.

For more information and ideas on ways of seeing read John Berger’s book Ways of Seeing

Other photographic essays about What is photography? you might find interesting are Susan Sontag’s On Photography.

To discuss your portrait or event photography project, call me on 0775 341 3005 or email info @ iconiccreative.co.uk

Best of Iconic Creative blog 1

Posted on by Admin under 30 Day Blogging Challenge, Canva, Case Study, Creativity, Design, film, filmmaking, History, History and Heritage, independent film, Mobile phone filming, Photography, Review, Tips, Typography, Video
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The Best of Iconic Creative blog – Week 1 roundup

Well, the first week of the 30 Day Blogging Challenge is done. Last time I tried it I managed to get to day 8. I’m almost there this time and hoping to go past that marker, this time.

Hopefully you’ve found the posts interesting and useful. I’ve done a short roundup so the posts are in one curated post for you.

Exhibition panel of The Great War for Islington Heritage Centre

Exhibition panel of The Great War for Islington Heritage Centre

Case Study – Exhibition panels for Islington Heritage Centre

A case study showcasing how a passion for heritage helped my client commemorate the sacrifice of local people in Islington during World War 1 here.

Freedom Hotspot exhibition panel design

Freedom Hotspot exhibition panel design

Tips to improve your exhibition panel design

Are you planning to have a stand at an expo or exhibition? Check out my tips to improving the quality and effectiveness of your exhibition materials design here.

The little guide to mobile phone filming

Thinking of doing Facebook Lives or vlogging but don’t know where to start and what equipment to buy? Check out my little guide to mobile phone filming here for what to buy.

Mobile phone filming kit

Mobile phone filming kit

The Story behind What did you do in the war Grandad?

There is always a story behind any film: big or small, the story of how it came to be, what the writer or or director had in mind. Read the story of how I paid tribute to my uncle who had been killed in World War 2 aged 20 here.

What did you do in the war Grandad? Shooting the flashback scenes at The Golden Pot in Lasham

What did you do in the war Grandad?
Shooting the flashback scenes at The Golden Pot in Lasham

China’s First Emperor and the Terracotta Warriors

The 7 real terracotta warriors

The 7 real terracotta warriors

Reviews, on the internet or in person, are usually the way we decide whether we go to see a movie, go to a holiday location, buy a product. Read my review of the China’s First Emperor and the Terracotta Warriors exhibition in Liverpool here.

The Tao of Canva – using Canva for your small business

Are you struggling to create graphics for your small business? Don’t have the budget for hire a designer? Learn about the basic Canva tools and capabilities here.

Canva memes

Canva memes

Video promo for Jessica Rose – Painter and Printmaker

A second case study this week, telling you the story of how I created the video promo for Jessica Rose, painter and printmaker here.

Jessica Rose painter and printmaker

Jessica Rose painter and printmaker

What is photography? it’s not just a picture

A more philosophical and esoteric post, this post talks about what photography actually is, rather than just being a picture. Click here to read more.

Hope you enjoyed this Best of Iconic Creative blog roundup this week. Let me know in the comments any other creative blogs that you love to read.

Do you design your own collateral? See 6 mistakes that many people make and how to avoid them, on the Birds on the Blog site.

If you need any help with your design, photography or video projects, call 0775 341 3005 or email info @ iconiccreative.co.uk

Video promo for Jessica Rose, Painter and Printmaker

Posted on July 19, 2018 by Admin under 30 Day Blogging Challenge, Case Study, film, filmmaking, Video
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Case study – video promo for Jessica Rose, Painter and Printmaker

Jessica Rose is a painter and printmaker in Ealing, west London. She also runs watercolour classes, helping her students gain skills and confidence in the art of watercolour painting. She creates beautiful lino cuts and other types of prints.

Jessica’s USP

Jessica’s USP is that she uses her bike as a mobile painting studio, even in the snow. This last winter she was interviewed by the BBC about her work, whilst she was painting in that heavy snow we had.

Before the BBC filmed her, Jessica wanted a video promo that would showcase, not only her painting classes, but her work and her USP.

Writing the script

Being an ex journalist, Jessica was able to write the script herself, which was helpful. We then discussed what sort of scenes might support her story the best. We filmed over several days, to ensure I got the shots I needed.

Jessica Rose pet painting leaflet

Jessica Rose pet painting leaflet

Filming the bike scene

The main scene we filmed was of Jessica arriving in the ‘Bunny Park’ otherwise known as Brent Lodge Park. I filmed a variety of angles to cover the same scene – a front version, a rear version and a cutaway of the wheels going past the camera. I then filmed Jessica putting up her easel and various scenes of her drawing and painting the church.

Whilst we had written a script to give us the main scenes we needed, I hadn’t written a detailed shot list, so shot more freely to ensure I had what I needed.

Watercolour classes

The next scene that we filmed was one of Jessica’s classes. She got permission from her students to film them. Again I didn’t have a detailed shot list. Because it was quite difficult to shoot around a whole class, I shot a range of wide, medium and close up shots to give me a choice in the edit.

Remainder of the filming

One another day I went to Jessica’s studio again, this time to film establishing shots, her pieces to camera and shots of her products. I also filmed cutaways than I could use, such as brushes being washed, but these didn’t make the edit.

Testimonial

I also filmed a testimonial from one of Jessica’s watercolour class students, which I included in the final edit.

The closing shot

In my head I had a fab idea for a closing shot, of Jessica painting her initials on glass over the camera lens and the camera pulling away so that you could read them. We tried and tried to get this to work right, but couldn’t and ended up going with a static shot of her studio.

Instead I filmed Jessica adding her signature to the finished watercolour of the church, which she had started in the first lot of filming. We filmed the wide shots first, then set up for the close of of the signature. We practised the shot several times and when we were happy, we did the actual take.

The edit

They say that you make a film 3 times, once when you write it, once when you film it and once when you edit it. This was also true in this case. I created 1 draft, which we then edited down until it just under 2 and a half minutes.

I sourced suitable music and created titles to introduce each section of the promo, reflect the quirky nature of Jessica’s USP and the products she produces. Jessica really loved the video.

To see more of Jessica’s work, visit her website here.

Have you been thinking of filming your own video promo or Facebook Lives, but not sure what equipment to use? Check out my blog post The little guide to mobile phone filming here.

To discuss your video promo project needs call me on 0775 341 3005 or email info @ iconiccreative.co.uk

The Tao of Canva – using Canva for your small business

Posted on July 16, 2018 by Admin under 30 Day Blogging Challenge, Canva, Design, Tips
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Canva multipic of Venice

Canva multipic of Venice

The Tao of Canva – using Canva for your small business

Many small business owners struggle with design for their promotional needs, through budget issues and fear of design, colour fonts and so on.

Not all professional designers like Canva for a variety of reasons, including it could be viewed as taking away work from us. Also the fact that people have little understanding of design principles such as using the right font. There is a solution to the small business owner’s problem. The Tao of Canva.

Options

Canva is a basic online design software which allows you to create all types of marketing materials, from social media memes and headers to posters and leaflets. There is a free option which is suitable for most needs and a paid option for bigger organisations and teams, or if you want more flexibility.

Canva grid

Canva grid

Grids

Canva has lots of different grids that you can use to make your design look interesting and keep it consistent too. Some are really basic, such as one square, or 2 squares. Others are quite ornate, with diagonals, slices and other options.

Canva preexisting layouts

Canva preexisting layouts

Layouts

To get you started Canva has provided extensive predesigned layouts. All you do is replace the image if you don’t like it. Same with the fonts and/or colours and hey presto you have your design.

Canva brand colours & palettes

Canva brand colours & palettes

Brand colours

With the free option you’re able to use 3 brand colours (as well as Canva’s default palettes). To add your brand colours to the palettes, you need to know the hex number (#xxxxxx) for each colour. Your designer should be able to help you with that. There are also free RGB to hex converters available on line.

If you opt for the paid version, you’re able to add more colours, so you’re able to include your secondary palette colours.

Canva fonts

Canva fonts

Fonts

Canva has a range of fonts preinstalled, giving you a good range of typographic options. Some of the fonts are similar to standard fonts used in design and Word. One such font is Helvetische, the equivalent font being Helvetica. Aileron is another font which is available in Canva and in design or Word.

Canva font combos

Canva font combos

If you opt for the paid version, you have the option to add your own brand fonts. This helps you keep all your material ‘on brand’.

Font combos

As with the predesigned layouts, Canva provides font combinations for you so that you can get started with typography, even if you’re a novice.

Canva picture tools

Canva picture tools

Images

There are lots of image options available with Canva. It has a basic range of free images preinstalled. It also has the option to buy some for very low prices ie $1. You can upload your own images that you’ve taken yourself, or got from a stock library. It also has the cool option of letting you add photos from your Facebook camera roll, so you can make posts with your own pics on the spur of the moment if you’ve just taken a photo.

Canva elements

Canva elements

Shapes, lines, icons and charts

Canva backgrounds

Canva backgrounds

Canva has lots of different shapes that can be used in designs: squares, circles, triangles and stars etc. It also provides a vast array of lines, icons and charts that you can use as the start for your design. In the paid option there are also elements such as nature, people, food, business and so on. If you can’t find something there to suit your needs I would be very surprised.

Backgrounds

As well as layouts, Canva also provides patterned backgrounds for your designs. You can change the ‘colourway’ (ie the colour) of these designs easily, again providing you with a way of keeping your material consistent and ‘on brand’.

Examples of what you can make in Canva

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The Tao of Canva training

To help you get to grips with Canva, I have 2 offers available.

1) Offer 1
1:1 90 Minute training session for £99.

During the session I guide you through all the tools, how to use them effectively and adding advice on design principles and techniques to add that extra zing to your designs.

2) Offer 2
3 x1:1 90 Minute training session for £249.

In the sessions I take you further into creating your own designs, taking you through the tools, talking about design principles. I help you create a leaflet or poster for print, explaining things like bleed, crop marks and creating a print ready pdf.

To learn more about the design process check out my blog post 13 key steps in the design process here.

International Women's Day canva meme

International Women’s Day canva meme

Using the Tao of Canva is a great way to celebrate calendar holidays such as #InternationalWomensDay. Check out my Instagram feed here for more samples.

To book your Canva training sessions, or to discuss your design projects, call me on 0775 341 3005 or email info @ iconiccreative.co.uk

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