The benefits of using good design

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The benefits of good design for your brand, your products and services are sometimes difficult to quantify, especially when you’re thinking about starting or rebranding a business.

Used as a strategic and emotional tool, good design can help a business communicate effectively with its customers, whilst meeting their needs and delivering quality products and services.

Here’s a list of some of the other benefits investing in good design can bring to a business:

• It builds a stronger identity for your brand and business

We are surrounded and bombarded daily by imagery all competing for our attention. Each person had roughly 100 brands that have relevance daily to their life. For instance supermarkets, clothing, money services and so on. Spending money on developing a quality brand, helps a company stand out and hopefully become a ‘go to’ brand.

• Simplifies and clarifies your message

Companies come in all shapes and sizes with messages for all sorts of potential customers, so to stand out from the crowd and from the general noise, using good design helps to simplify and clarify your message.

• It helps increase sales and differentiates you from your competion

The more customers and clients see your brand, the more it affects their perception of your company. In a situation where two companies offering equal or similar services or products, they are more likely to remember you and more likely to purchase your services, thus increasing your sales.

• It helps increase the value of your venue, products and services

By investing in good design, as well as a rise in sales, it helps raise customer perception of your company, helping you stand out from your competition and helping increase the perceived value of your products, making them more valuable. Customers are often prepared to pay more for products or services that look better, work better and are more sustainable.

• It helps increases visitor numbers

As with helping to raise sales and the value of your offering, good design helps increase your visitor numbers if you are a venue such as a museum, event or heritage company. Signage at these locations  benefits immensely from good design, allowing customers to find their way around the venue more easily.

• Helps customers remember your venue, product or service and improves your market position

Think of a popular cola drink and what is the main one that comes to mind? With it’s red colour and iconic typography Coca Cola is recognised around the world. Good design can help you create and improve customer recognition and gain more significance for your products, through regular exposure.

• It helps boost customer loyalty – creates goodwill and trust

Using good design to improve your brand look and feel helps to raise your company profile, making you more visible. This helps raise peoples’ perception of the company as well as trust and goodwill. Supported by great customer service, it can help boost customer loyalty. By solving your customers’ needs good design helps reduce customer dissatisfaction.

• It boosts staff loyalty

Good design isn’t just about creating a great logo, brand or collateral. By creating environments that work well for and look after staff, good design helps improve staff loyalty, as well as customer loyalty.

• It helps reduce costs

By reviewing your business and brand, revamping and implementing a new look or a new system, you can save money. Ensuring that your brand collateral (digital or print) is clear and easy to read, allows customers to find answers to their questions and helps companies cut down on helpline requirements, staff costs and so on.

• Grabs and keeps attention

   Well designed products and services capture potential customer attention and supported by captivating point of sale materials are even more attractive. This helps your company/brand stand out in a competitive market.

• Create more products and open up new markets, or bring new products to market more quickly

Creating a well designed brand that customers recognise and trust, allows you to launch new products and services more quickly, and can even open up new markets.

Check out the ’13 key steps in the design process’ in this blog

Or read about “Understanding designer speak’” in this blog

To see more examples of the extensive design work I’ve carried out for my clients visit the Design page of www.iconiccreative.co.uk.

To discuss your design requirements email me at info @ iconiccreative.co.uk or call 0775 341 3005.