Museum of Richmond – Case study
The Museum of Richmond asked us to create maps and activity sheets to help their visitors find the Museum more easily. They also wanted photography of some of their workshops and of visitors interacting with the Museum and it’s exhibits for them to use in their social media and promotional material.
The Museum of Richmond is situated on the second floor of the Richmond Town Hall. A survey had shown visitors were having trouble finding the site.
The brief
Our brief was to create 2 A4 maps from the local transport hubs of Richmond Rail Station and Richmond Bus Station, to the Museum. We decided to keep the routes away from the main shopping areas and focus on the more historic sites along the routes.
The Museum also asked for activity sheets on the reverse of the maps for children to complete once they’d fond the museum. They wanted to highlighting particular exhibits that the museum.
The Museum of Richmond had recently undergone a large exhibition display refurbishment and also wanted promotional photographs of visitors of all ages creating in workshops and viewing and interacting with the exhibits.
The maps
For the illustrations, we worked with children’s illustrator Isabel Davis (https://www.instagram.com/izzypigeonscratch/). A list of venues to be included on each map was drawn up. Isabel then did a reccie trip to create sketches of those sites.
She then created an initial draft of the map. Some elements were removed or increased in size to make things clearer. We then created a new draft, which was then approved.
The activity sheets
It was decided to keep the activity sheets similar in style, with a snippet of information. Occasional questions about each site on the map were also included. We provided a space for children to draw their favourite item. The Museum of Richmond’s favourite item is the glass from Richmond Palace. We created a version for the children to colour in.
The photography
The Museum of Richmond asked some of it’s regular visitors to help them. Schoolchildren and families took valuable time out of their half term holiday to come along.
I brought along all my studio lighting. Getting all that equipment up and down two flights of stairs was a mammoth task. Using the theme and hashtag #MyMuseumofRichmond the children and visitors had great fun in the create workshop.
I then worked with some of the adult visitors to photograph them looking at the exhibits. Lastly, museum staff organised a handling session for the children. They were able to touch replicas of many of the artefacts that the museum holds.
The result
The Museum really loved the maps, activity sheets and photography that we created for them. Footfall increased and visitors commented that it was now easier for them to find the Museum.
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