Better Photography 101 – Part 3 Depth of Field
TweetDepth of Field Have you seen photos that are sharp on a person’s face and then blurred just passed them? This is making use of your camera controls to create depth of field (DOF). The easy definition of depth of field is the area of an image which is in focus. Shallow Depth of Field […]
3 Typography Tips to improve your design projects
TweetTypography is a key element of design. Having worked as a designer for the last 20 years, I’m always ‘reviewing’ peoples’ material subconsciously. There are 3 typography mistakes that jump out at me every time: 1 – Widows and orphans 2 – Hyphenation 3 – 2 spaces or not 2 spaces 1 – Widows and […]
Better Photography 101 – Part 2 – Camera tools
TweetCamera tools (for DSLR) All DSLR cameras have tools which allow YOU to choose determine how you create your image. YOU are in control. By changing each tool, YOU can change how YOUR final image looks. ISO – this is the sensitivity of the film (ASA in the ‘old days’) and now the sensor in digital cameras […]
Better Photography 101 – Part 1 Intent – Take better photos
TweetHave you ever wished that you could take better photos? This series of ‘better photography 101’ blogs will help you improve your skills Basic composition and lighting principles can vastly improve the quality and impact of your photos, whatever your camera. Facebook and Instagram Stories, and Storytelling have become very important in raising your profile. Improving your […]
The benefits of using good design
TweetThe benefits of good design for your brand, your products and services are sometimes difficult to quantify, especially when you’re thinking about starting or rebranding a business. Used as a strategic and emotional tool, good design can help a business communicate effectively with its customers, whilst meeting their needs and delivering quality products and services. Here’s […]
What your designer needs from you
TweetOnce you’ve chosen your designer for your next project, you need to know what your designer needs from you. Every project is different, but the basic requirements will be the same. Usually a designer will supply a briefing document they will ask you to fill in to gain a clearer idea about this. What type […]
Understanding ‘designer speak’
TweetEvery industry has it’s jargon, and this is especially true for ‘designer speak’. It can make it difficult for ‘outsiders’ to understand. It makes hiring a designer and understanding exactly what they’re telling even harder, adding to the confusion and stress potential clients often feel when dealing with design. Here are some of the words […]
13 key steps in the design process
TweetMany businesses, especially start ups or small businesses struggle with the design process and how to work with a designer. Here is an overview of the process to make it easier to understand. There are 13 main steps – the ‘designline’. Client need Your business has a design requirement: a logo for a new venture, a […]
Crop your photos for more impactful images
TweetDo you crop your photos? Taking or creating, a great photo is more than just clicking the shutter or pressing a button. Even with phone snaps, selfies and Instagram you now have lots of options to be more creative with how your finished images look. Filters are the most common way of changing an image, […]
Making short films on a budget
TweetOne of my favourite budget filmmaking reference books is Producer to Producer by Margaret Ryan (Michael Wiese Productions). It is an extensive tome, not really handbag material, but covers all the areas of low budget filmmaking to help you make good quality short films. However having worked on several small indie films and having made 1 […]
